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The website keralabuildingmaterials.com has the following on the homepage, "Its our pleasure to introduce keralabuildingmaterials." We viewed that the webpage also said " Its the first time in history of kerala, a 100 dedicated website and professionals behind screen, come together for the supply of all the essential building materials at your door step." It also said " We are supplying all kinds of essential building materials like River Sand, M-sand, Gravel, Wirecut and Cement Bricks, Steel, Paving Tiles, Granites, etc. When I found out KBM on the internet and con." The header had Building as the highest ranking search term. This keyword is followed by Construction, Building Materials, and Construction Materials which isn't as urgent as Building. The other words they used was Material Supply. Ernakulam is included but might not be seen by search crawlers.